About
Patrice Mulato's story
2007
Patrice Mulato, a hairdresser who became allergic to harsh chemical agents, developed an alternative to traditional hair dyes.
2009
Creation of the brand in Lyon (FR) by Thierry Pouenat and Patrice Mulato with the launch of the Pigments range.
2010
Launch of the first hair care products.
2011
Start of the partnership with the ESAT Jacques Chavent in Lyon for the packaging of our products. This is an organization aimed at the social and professional integration of adults with disabilities.
2014
Launch of the Icône styling range and the Zéro Poux range.
2019
Introduction of a new generation of natural hair color: Color One. Awarded the first prize for innovation at MCB by Beauté Sélection, the leading professional trade show in the hair and beauty industry.
2022
Transition to packaging made from 100% recycled plastic and always recyclable. Launch of the Monsieur range for hair and beard care.
2024
The Pigments range expands with a 12th shade, in a limited edition, which once again wins the first prize for innovation at MCB.
Our brand joins the Green Impact Index Association to measure its socio-environmental impact and further its commitment to sustainability.
